Branding

Branding is a completely essential component of any successful business. Your brand goes far beyond your logo – though that is important too! Understanding the message you want to communicate throughout your brand is an important first step to developing the message you will continue to use for internal and external marketing.

IBO Rebranding SummaryAn extension of your brand is how you communicate with your patients, the community, local businesses and your referring doctors. The Whiddon Group combines marketing and public relations to enhance the brand awareness of your practice through marketing efforts, scripting and training.

If a new creative looks is what you need, our marketing team will work with you to design or update your logo and the look of your brand. Once that brand has been established, we will help you find ways to create brand awareness in the community, and position you and your practice as the leading orthodontic practice in town. Orthodontists can often see a greater return on investment from a properly executed public relations plan than just marketing. Public relations takes on many forms in an orthodontic practice including newsletters, press releases to local newspapers and media outlets, community events and networking.

Whiddon Group Referral Pad SampleThe Whiddon Group creative team can design any marketing item needed for your internal and external marketing, including:

  • Logo development
  • Stationery Package: Letterhead, envelopes, business cards
  • Brochure
  • New Patient Information Kit
  • Banners
  • Ads
  • Newsletters
  • and much more!