Our Story

Nearly 20 years ago, Jaclyn began her career in the orthodontic industry. While pursuing an Organizational Communication degree from Rollins College, Jaclyn worked in different orthodontic practices serving in various administrative rolls.

In 2005, following time spent in corporate marketing and public relations, Jaclyn began working independently as a marketing consultant. Jaclyn consulted in various fields including healthcare, hospitality, real estate and sports marketing. A notable project included the National media placement for the fundraising campaign benefiting the Martin Luther King, Jr. Memorial built on the National Mall in Washington, D.C.

While all of this work was exciting and fun, her passion is helping small practices succeed! Mixing education with experience, Jaclyn brings a unique skill set as an orthodontic marketing and practice consultant.

Jaclyn is very involved in her local community and has served on multiple committees and boards. Currently she serves as the Director of her local Smile For A Lifetime chapter. Jaclyn was appointed by the former Governor of Florida, Rick Scott, to a four-year appointment as a Trustee for the West Orange Healthcare District. Jaclyn and her husband are raising their two sons, when not working, she can be found spending her free time with her boys!

The Whiddon Group Team

It Takes A Great Team To Deliver Excellent Marketing And The Whiddon Group Team Is One Of The Best! To Become Your Virtual Marketing Department, We Need A Collective Of Talented Creative Marketing Experts. The Skillset And Experience Of The Team Goes Far Beyond Orthodontic Marketing. Together We Have Years Of Experience In Various Industries, Each With A Specific Area Of Marketing Expertise. We Are Fully Able To Handle Your Branding, Graphic Design, Marketing Strategy, Social Media, Video Production And Digital Marketing Needs.

Amy - The Whiddon Group

Creative Director


Amy and Jaclyn met through Amy’s brother’s practice, Metz Orthodontics, when they hired The Whiddon Group. It didn’t take long for these two to realize they shared a common passion for Marketing and Orthodontics! Amy brings a unique skill set to The Whiddon Group in that she fully understands the demands and dynamics of a busy orthodontic practice. She received a Masters in Journalism from Ball State University.

Andy - The Whiddon Group

Creative Director


Andy and Jaclyn started working together on a hospitality project in 2003. When Jaclyn began The Whiddon Group, she knew that Andy would be the perfect asset to her team! Andy received a Bachelor of Arts degree from the University of Central Florida. He has years of marketing and advertising experience in the hospitality and healthcare industries as well as advertising agencies and theme parks.

Whiddon Group Marketing can help grow your practice

Tired of trying to handle your marketing on your own? Unsure of how to effectively spend your marketing budget? We help offices just like yours all the times and would be honored to speak with you about your marketing needs.