Jaclyn Whiddon serves as a practice consultant with an emphasis on marketing, working primarily with orthodontists. She started her career in orthodontics nearly 15 years ago, working in different practices in various roles. Jaclyn graduated from Rollins College with an undergraduate degree in Organizational Communication.
In 2005, following time spent in corporate marketing and public relations, Jaclyn began working independently as a consultant. Outside of orthodontics, Jaclyn has consulted in various fields including healthcare, hospitality, real estate and sports marketing. A notable project included the National media placement for the fundraising campaign benefiting the Martin Luther King, Jr. Memorial built on the National Mall in Washington, D.C.
While all of this work was exciting and fun, her passion is helping small practices develop their internal and external marketing plan. The Whiddon Group team has assisted offices with branding, ad campaigns, marketing collateral development and much more. As a consultant, Jaclyn has enjoyed watching her clients experience growth in referrals, new patients and improved case acceptance. Mixing education with experience, Jaclyn brings a unique skill set as a practice consultant.
Jaclyn is very involved in her local community, serving on multiple committees and boards. Currently she serves at the Director of her local Smile For A Lifetime chapter. Jaclyn and her husband have two sons who fill their lives with their busy school and sports schedules, noise, dirt and lots of joy!